Privacy Policy

Date Last Revised: April 30, 2014
We are committed to maintaining the confidentiality, integrity and security of any personal information about our Users. We want you to know how we protect your information and use it to provide to you the Services and Materials through the Website.
Please note that the capitalized terms used but not defined in this Privacy Policy have the meanings given to them in the Terms of Use Agreement, into which this Privacy Policy (as may be modified from time to time pursuant to Paragraph 8 below) has been incorporated. 

1. Collection of User Information

Our collection of information about Users may occur in any of the following four ways: (1) directly from Users, (2) from our Website server logs, (3) from computer cookies, and (4) from certain third-parties services such as Google Analytics. These four methods of collecting information are described in further detail below. We use the collected information primarily to help refine the Services and Materials we provide through the Website in a manner that we hope will be most relevant and helpful to you. We do not share any of this information with third parties, unless we say so in this Privacy Policy or when we believe in good faith we are required to do so by law.
For more information about how Google uses and collects data, please visit Google’s website at (or such other URL as Google may provide for posting this information from time to time).

2. Information Collected Directly from Users

When you register to access our Services and Materials through the Website, we ask you to provide Registration Information (for example, your name, address, phone number, email address, payment card information, and/or certain additional categories of information resulting from use of our Website and Services and Materials, such as research requests). We keep this information in a contact database for our future reference, as needed. We may use certain information to provide you with Third-Party Offers from time to time that we believe may be of interest to you (see also Paragraph 4 of the Terms of Use Agreement regarding Third-Party Offers). 
In addition, if you contact us for customer support, we may ask you to provide information about your computer or about the issues you are trying to resolve.  This information is necessary to help us answer your questions. We may record your requests and our responses for quality control purposes.
Also, the Website may prompt you to provide additional or optional information about the particular establishments, locations, neighborhoods and other items relevant to the Services and Materials you are using and the types of reports you are generating.  We may later use or aggregate this type of information in our future Services and Materials to help provide Users with estimates and other data related to the performance or similar metrics about such establishments, locations, neighborhoods and other items.
Lastly, we may make chat rooms, forums, message boards or news groups related to the Website, Services and Materials available to you, depending on features we may choose to add from time to time. If we do so, please remember that any information disclosed in these areas will be public. You should exercise caution when disclosing personal or other information in these areas. Do not disclose any information in these public forums that might be considered confidential.
3. Information Collected from Website Server Logs
When you visit the Website, we may track information about your visit and store that information in web server logs, which are records of the activities on the Website.  The Website’s servers automatically capture and save the information electronically.  Examples of the information we may collect include (but are not limited to):
  • Your unique Internet protocol address;
  • The name of your unique Internet service provider;
  • The city, state, and country from which you access the Website;
  • The kind of browser or computer you use;
  • The number of links you click within the Website;
  • The date and time of your visit;
  • The web page from which you arrived to the Website;
  • The pages you viewed on the Website;
  • The particular Services and Materials accessed, viewed or downloaded; and
  • Certain searches or queries you conduct on the Website.
The information we collect in web server logs helps us administer the site, analyze its usage, protect the Website and its content from inappropriate use, and improve our Users’ experience.

4. Information Collected from Cookies

In order to offer and provide a customized and personal service, we may use cookies to store and help track information about you and your use of the Website.  Cookies are simply small pieces of data that are sent to your browser from a web server and stored on your computer’s hard drive. We may use cookies from time to time to help the Website recognize who you are and to help you navigate the Website during your visits. Cookies will also allow us to save your passwords and preferences for you so you do not need to reenter them each time you visit the Website.
The use of cookies is relatively standard. Most browsers initially have default settings that accept cookies. However, if you prefer, you can set your browser to either notify you when you receive a cookie or to refuse to accept cookies. You should understand that some features of many websites may not function properly if you do not accept cookies.

5. Information Collected from Third Parties

We may use services hosted by third parties, such as Google Analytics, to assist in providing our services and products to you and to help us understand our Users’ use of the Services and Materials on the Website. These services may collect information sent by your browser as part of a web page request, including your IP address or cookies. If these third-party services collect information, they do so anonymously and in the aggregate to provide information helpful to us such as Website trends, without identifying individual visitors. Please see Paragraph 4 immediately above for more information on how you can control the use of cookies on your computer.

6. Protection of Collected Information

We have implemented certain measures to help protect your personal information (including your Registration Information) from accidental loss and from unauthorized access, use or disclosure. For example, parts of the Website may be protected with Secure Sockets Layer (SSL) technology. In addition, we use certain third-party commercially available intrusion detection and virus protection software. However, please note that we cannot guarantee that unauthorized persons will always be unable to defeat our security measures.
Also, please note that we may store and process your personal information in systems located outside of your home country. However, regardless of where storage and processing may occur, we take commercially reasonable and customary steps to ensure that your information is protected, consistent with the principles set forth under this Privacy Policy.

7. Persons with Access to User Information

We will not sell, rent or lease mailing lists or other User data to others, and we will not make your personal information available to any unaffiliated third parties, except as follows:
  • To agents and/or contractors who may use such information on our behalf or in connection with their relationship with us (for example, we may use third parties as content and technology providers, to help service User accounts, to provide certain back-office functions, or in connection with promotional campaigns);*
  • If we determine in good faith that sharing such information is required by law or in a matter of public safety or policy;
  • As may be needed in connection with any transfer of our business assets or an acquisition of our business (for example, if we are liquidated during bankruptcy proceedings or if we are acquired by another company); or
  • If we believe in good faith that sharing such information is necessary to protect our rights or property, or to enforce the Terms of Use Agreement.
While we take commercially reasonable efforts and customary steps to ensure that any agents and contractors that we use preserve the confidentiality of such information to which they may have access, we cannot guarantee that they will, and we are not liable for any such agent’s or contractor’s own acts or omissions.
We may also use statistics regarding usage for product development purposes, but we only use those statistics in the aggregate and they do not include any personally identifiable information about individual Users.
Your access to some of the Services and Materials on the Website is password protected. We recommend that you refrain from disclosing your login and password to anyone. We also recommend that you sign out of your account on the Website at the end of each session. You may also wish to close your browser window when you have finished, especially if you share a computer with someone else or if you are using a computer in a public place, such as a library or Internet café.

8. Modifications to this Privacy Policy

If we decide to change this Privacy Policy, we will update the “Date Last Revised” at the top of this policy.  We will post those changes to this Privacy Policy, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.
We reserve the right to modify this Privacy policy at any time, so please review it frequently.

9. Former Users of the Website

If you are a former User of the Website (including Members who have registered for an account or membership), we will treat your information in the same manner that we treat information about our current Users.

10. Contact us if you have any Questions or Concerns

If you have questions, comments, concerns or feedback regarding this Privacy Policy, please send us an email to